I Gave Up On A Goal And why sometimes you should, too. I Gave Up On A Goal – And Why Sometimes You Should, Too Winners never quit. Always keep hustling. Believe in your dreams. All fine and dandy quotes in their time and space, yes, I said fine and dandy, but they are usually used out of context and not very helpful. Winners who don’t stop running never quit – but they run the right race. A winner should quit the race they aren’t supposed to be in; otherwise, they won’t win.